Job Description

Search Marketing Strategist (SEM & SEO)

Location: Boston MA, Providence RI, Newburyport MA, Denver CO

(Hybrid: In office Mon-Thurs, Remote – Fri)

Matter is an independent and thriving brand elevation agency unifying PR, creative services, and marketing.

As we’ve grown, we’ve maintained focus on building and nurturing an inclusive, team-oriented and creative environment because we know that when we tap into our collective brainpower we come up with inspired solutions for our clients, and because it makes for a happy place to work. We work with people we like and can learn from, making our jobs a positive aspect of a balanced life. At Matter, we prioritize employee diversity, equity and inclusion and value everyone’s unique story. We’re proud of the many awards that we’ve garnered as a Top Place to Work and as a Top Agency in the US, but we’re equally as proud of the many organizations that we’ve helped through our agency-wide volunteer initiative. If you’re the kind of professional that takes their work seriously, but also doesn’t take themselves too seriously, this could be the place to grow your career.

We are currently looking for a Search Marketing Strategist to join our digital marketing team. This role will manage and execute paid SEM and organic SEO strategies for our clients. Our ideal candidate understands how to integrate paid search and organic search into broader content strategies to deliver against our clients’ business goals. In addition, you should demonstrate an advanced understanding of SEM and SEO tactics, search engine algorithms, and ranking factors.

Paid Search Responsibilities (SEM):

• Develop Google & Bing paid search marketing strategies collaborating with cross functional teams on integrated marketing campaigns.
• Manage client relationships playing a key role in helping clients meet their paid search goals and develop strategies, and adjust approach based on analytics
• Aid in the new business process developing paid search audits and search strategies for pitches and client meetings.
• Execute tests, collect and analyze paid search data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Manage paid SEM campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Advise clients on how to best accomplish their business goals through paid SEM campaigns (Google, Bing, Amazon, Reddit)
• Strategize, develop and maintain multiple search engine marketing campaigns for a variety of B2B and B2C businesses
• Update clients regularly through weekly and monthly reporting
• Monitor the effectiveness of campaigns as they relate to client goals, conversions, and events and provide ongoing recommendations
• Optimize Ad copy and landing pages for paid search marketing campaigns
• Research and analyze competitor advertising strategies
• Participate in client-facing review, planning and strategy meetings

Organic Search Responsibilities (SEO):

• Develop client-specific keyword research strategies and set KPI benchmarking and reporting for sites' organic search optimization efforts
• Generate recommendations for optimizing site architecture, URL structures and patterns for maximized indexing and keyword relevancy
• Conduct analysis to identify further optimization opportunities for clients on a monthly basis
• Develop strategies that leverage internet, social networking, user generated content and PR efforts to drive qualified visits
• Follow up on status of SEO recommendations for all clients; provide implementation reviews
• Participate in client-facing review, planning, strategy and new business meetings

Requirements:

• Bachelor’s degree or equivalent relevant business experience
• 5+ years of “hands on” experience in SEM and SEO with a proven track record of successful strategy and implementation.
• Expert experience with Google, Bing, Shopping and YouTube Campaigns
• Experience working in an integrated digital marketing environment and collaborating on marketing campaigns with cross functional partners.
• Strong familiarity with Google Analytics and Google Tag Manager
• Proficiency in standard SEO tools (MOZ; SpyFu; SEMRush, etc…)
• Proficiency in MS Excel
• Superior client service skills with the strong presentation and interpersonal skills.
• Experience understanding content management systems and knowledge of current technologies (including Google algorithms) as they relate to search
• Expert experience with relevant analytics, tracking and reporting tools
• A self-starter with an ability to work in a fast paced, dynamic environment
• Strong attention to detail
• Strong analytical skills and experience generating reports
• Experience with A/B and multivariate experiments
• Excellent written and verbal communication skills
• Ability to work with cross functional teams and individually to drive results
• Experience managing within a full service search agency.
• Excellent creativity and flexibility. Must be self-motivated and independent, well organized, able to do hands-on work with minimum supervision, and work well with all staff levels.

Compensation: The pay range for this role is between $65,000-$80,000 based on experience.

Why Matter? A healthy culture requires healthy, happy people. That’s why Matter goes above and beyond to provide exceptional benefits, fun bonuses, and culture perks to our workforce. These include:

• Exceptional company culture, monthly FUN events in all offices, happy hours, and surprise rewards throughout the year.
• A comprehensive time-off plan that includes PTO, sick time, a yearly winter break, birthdays off, short Fridays EVERY week, and other out of office time to support work/life balance.
• Competitive salaries, and lots of room for long-term growth and development
• Top notch health, dental, and vision plans
• Extensive and ever-growing programs for diversity, equity and inclusion, plus a variety of specialized employee resource groups, diversity focused events and initiatives, and more.
• Paid volunteer time through our Helping Hands program.
• Matter Wellness program, featuring extracurricular activities and interoffice competitions
• Employee referral program (get a $$ bonus for each referral we hire)
• Lots of other stellar benefits like a 401K program, pet insurance, FSA and Dependent care plans, paid parental leave, and so much more.

Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Matter also participates in the E-Verify program.

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