**PPC Specialist Contractor**
**Job Type**: Contract/Remote
**Overview**
We are seeking an experienced PPC Specialist Contractor to manage and optimize our clients’ paid search campaigns. The ideal candidate will be data-driven, with a strong understanding of PPC platforms such as Google Ads, LinkedIn Ads, and Facebook Ads. They should have a proven track record of delivering measurable ROI through targeted campaigns that drive traffic and conversions. The contractor will collaborate with our team to develop effective PPC strategies and implement them to achieve client goals.
**Key Responsibilities**
* Develop and execute PPC strategies that align with client objectives and marketing goals.
* Create, manage, and optimize paid search campaigns across Google Ads, LinkedIn Ads, and Facebook Ads platforms.
* Conduct keyword research and competitor analysis to identify new opportunities and improve campaign performance.
* Use analytics tools to monitor, report, and analyze PPC performance metrics, including click-through rates, conversion rates, cost per conversion, and ROI.
* Optimize landing pages for conversion rate optimization (CRO) and ensure alignment with ad copy and PPC strategy.
* Provide regular updates and reports to clients on PPC campaign performance and suggest actionable improvements.
* Stay current with PPC best practices, trends, and algorithm changes.
* Manage PPC budgets effectively to deliver cost-efficient campaigns with high ROI.
**Requirements**
* Minimum of 5 years of experience in PPC with a proven track record of success in managing high-performance campaigns.
* Strong understanding of Google Ads, LinkedIn Ads, Facebook Ads, and other paid search platforms.
* Proficiency with analytics and tracking tools such as Google Analytics, SEMrush, and Facebook Insights.
* Exceptional analytical, data-driven decision-making, and problem-solving skills.
* Strong communication skills and the ability to explain complex PPC data in simple terms.
* Self-motivated, organized, and able to manage multiple projects under tight deadlines.
**Desired Qualifications**
* Experience working with SaaS, e-commerce, and professional service providers.
* Certifications in Google Ads, Facebook Blueprint, or LinkedIn Ads are highly desirable.
* A proven track record of optimizing campaigns to drive high ROI.
**Compensation**
This is a contract position with a competitive hourly or project-based rate. Compensation will be based on experience and the ability to deliver a high return on investment for the client.
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